When it comes to selling a home, first impressions matter. Property styling, also known as home staging, is one of the most effective ways to enhance a home’s appeal and increase its sale price. A well-styled home can attract more buyers, sell faster, and even generate higher offers. But how much of an impact does it really have? Let’s explore the numbers and benefits.
How property styling increases sale price
Several studies and real estate reports show that professionally styled homes sell for more than unstaged properties.
Key Statistics:
Styled homes sell for 7-15% more than non-styled homes.
On average, buyers are willing to pay an extra $50,000 - $150,000 for a well-presented home.
Homes that are styled spend 30-50% less time on the market, reducing the risk of price reductions.
Example: If an unstaged home is listed for $800,000, styling could help it sell for $850,000 - $920,000, adding $50,000 - $120,000 to the final sale price.
Creating an emotional connection with buyers
Property styling transforms a house into a home, helping buyers visualize themselves living there. This emotional connection often leads to:
More competition among buyers
Quicker decision-making and stronger offers
Fewer price negotiations, as buyers see the home as move-in ready
💡 Tip: Buyers typically form an opinion within 7-10 seconds of walking into a home. Styling ensures that first impression is a positive one.
Styling increases online engagement and inspections
Most homebuyers start their search online, and listing photos play a huge role in attracting interest. A professionally styled home stands out in online listings, leading to:
More clicks and inquiries
Higher attendance at open homes
Better engagement on social media & real estate platforms
💡 Fact: Over 90% of buyers first discover a property online. If your home doesn’t look inviting in photos, it could be ignored.
Cost vs return on investment (ROI)
One of the biggest concerns sellers have is whether property styling is worth the cost.
Property styling cost breakdown:
Partial styling: $2,000 - $4,000
Full styling: $3,000 - $10,000+ (depends on property size & location)
💡ROI Example: If property styling costs $5,000 and results in an extra $50,000 on the final sale price, that’s a 900% return on investment!
Which room should be styled?
If you’re on a budget, focus on the most important areas buyers consider when making a decision:
Living room: The heart of the home; should feel spacious and inviting.
Master bedroom – Buyers want a relaxing retreat. Use fresh bedding & soft lighting.
Dining srea – Showcase how the space can be used for entertaining.
Outdoor dpaces – Balconies, patios, and gardens should feel welcoming.
💡 Tip: Even small styling touches like fresh flowers, mirrors, and neutral decor can make a big difference.
Final verdict: is property styling worth it?
Higher sale price: Styling can increase your home's value by 7-15%.
Faster transaction: Styled homes spend 30-50% less time on the market.
Stronger buyers interest: More competition means better offers.
Minimal investment for maximum return: A small cost can result in tens of thousands in extra profit.
Bottom Line: Property styling is not an expense—it’s an investment that delivers real financial benefits.
At Styleup Staging, we specialize in transforming homes to sell faster and for top dollar. Contact us today for a free consultation and see how styling can maximize your sale price!
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